Privacy Policy

As it is public knowledge, the new General Data Protection Regulation is applicable since May 25 in all Member States of the European Union.

In Via Activa – Animação Turística, Unipessoal, Lda Rua das Abertas Nº 24 9370-031 Calheta, NIF 511240295 , we value and attach the utmost importance to the trust you place in us and ensure that your personal data are safe and are processed with complete privacy. Privacy, confidentiality and transparency are three key elements in the relationship of trust that we establish with our Customers. The processing of your personal data allows, among other purposes, the development and direct marketing of products and services that we believe are best suited to the profile and needs of each Customer.


This Privacy Policy sets out how Via Activa – Animação Turística, Unipessoal uses the personal data of its customers and potential customers and is composed of the following sections :

1 - Who is responsible for the treatment of your personal data?

Your personal data will be treated by Via Activa – Animação Turística, Unipessoal, Lda. For questions regarding the treatment of your personal data you should contact us through the following means:

By letter to Rua das Abertas Nº 24 9370-031 Calheta or by email to

2 - How do we collect your personal data?

Via Activa – Animação Turística, Unipessoal collects personal data in the context of the business relationship established with the customer, for example, through the execution of a contract of services or subscription to newsletters.
In collecting and processing data, Via Activa – Animação Turística, Unipessoal complies with applicable legal obligations and observes the principles and rules of treatment, requesting the customer’s consent when necessary to process data.

3 - For what purposes and on what basis can we use your personal data?

We need your personal data by means of your consent when you contract a service, when you register to receive information or when you use our site. This treatment can be done orally, in writing or through our site. Via Activa – Animação Turística, Unipessoal, Lda ensures that your personal data are processed only and only for the purposes that are listed in paragraph 2, not being used for any other purpose. We will use your personal data only to ensure the quality of the service we are committed to provide and to best meet your needs. Some examples of purposes for which we may use your data:
Direct Marketing- To inform you of news, campaigns, newsletters, events and promotions that may interest you;
Human Resources: if you become a collaborator of Via Activa – Animação Turística, Unipessoal, Lda, the treatment of your personal data will be specified and regulated within the employment contract or provision of services.

The data may also be anonymized for registration and historical and statistical purposes or filed for a longer time exclusively for compliance with legal obligations and defense of the rights of Via Activa – Animação Turística, Unipessoal, Lda.

4 - What personal data may be collected

Personal Data has the meaning given by local data protection laws and, where the GDPR applies, the meaning is considered given under the GDPR. Personal Data generally means data relating to an individual who can be identified from that data; or is identifiable from the combination of that data with other available data.

Generally, the type of Personal Data we collect is that which is necessary to facilitate the arrangements of services or events, to support reservations or to arrange services and/or service-related products on behalf of our customers.

In this regard, we usually process the following types of Personal Data about our customers:

Contact Data (such as name, home / mailing address, phone number, email address); Payment Data; Passport details, Data on dietary needs and health problems (if any); Other data relevant to the service plans or required by the service provider(s) (e.g. airlines and accommodation or tour providers, transfers).

5 - How do we keep your personal data secure?

We have a variety of information security measures in place to protect your personal data, such as administrative measures and procedures that ensure its protection by preventing misuse, unauthorized access and disclosure, loss, or unauthorized deletion. We inform you of some of the measures that are applied: restricted access to your personal data; secure storage and transmission of personal data; protection of information systems preventing unauthorized access to your personal data and guaranteeing the safeguarding of the integrity and quality of your personal data

6 - How long do we keep your personal data?

The personal data are kept until the purpose for which they are intended is exhausted, being eliminated 10 years from the last interaction with Via Activa – Animação Turística, Unipessoal, Lda There may be legal provisions that require keeping personal data for a minimum period longer.

7 - With whom we may share your personal data and how we keep them safe

Your personal information may only be disclosed to:
Third party service providers / subcontractors and partners of the Company. If you are our customer/partner, your personal data may be processed by companies subcontracted by the Company/individuals, including for website hosting, email, accounting firm and design services. Only the personal data necessary for the provision of the service in question is provided to these companies.
Personal data can also be accessed by internal and external auditors of Via Activa – Animação Turística, Unipessoal, Lda with the guarantee that they will be kept confidential and will not be used for purposes other than those of audits.

8 - How can you change or withdraw your consent?

If consent is legally required for the processing of personal data, the data subject has the right to withdraw consent at any time, although this right does not affect the lawfulness of the processing carried out on the basis of the consent previously given nor the subsequent processing of the same data, based on another legal basis, such as compliance with the contract or legal obligation to which Via Activa – Animação Turística, Unipessoal, Lda is subject.

If you wish to withdraw your consent, you can contact us by letter to Via Activa – Animação Turística, Unipessoal, Lda Rua das Abertas Nº 24 9370-031 Calheta, NIF 511240295 or by email to

9 - Your data protection rights?

a) Right to access information: you may obtain confirmation of what personal data is processed by Via Activa – Animação Turística, Unipessoal, Lda, as well as information about the purposes of processing or the periods of retention of such data.

b) Right of rectification: you may request the amendment of your personal data that are incorrect or incomplete.

c) Right of erasure: you may request the erasure of your personal data, provided that there are no legal requirements for their storage.

d) Right to object: you may object to or withdraw the consent you have previously given to the processing of your personal data in part or in whole.

e) Right to limit processing: you may request the limitation of the processing of your personal data, in the form of suspension of processing or limitation of processing to certain categories of data or purposes of processing.

If the processing is dependent on your consent or compliance with a contract and the processing is carried out by automated means, you have the right to have the personal data previously provided sent to you in a structured, commonly used form and in a computer-readable format.

Your requests will be handled with special care so that we can ensure the effectiveness of your rights. You may be asked to provide proof of your identity in order to ensure that personal data is only shared with the data subject. You should be aware that in certain cases (for example, due to legal requirements) your request may not be granted immediately. In any case, you will be informed of the measures taken to do so within one month of the request being made. You also have the right to lodge a complaint with the Comissão Nacional de Proteção de Dados . Rua de São Bento, n.º 148, 3º, 1200-821 Lisbon | Tel: 351 213928400 | Fax: +351 213976832 | e-mail:

10 - Cookie Policy

What is a cookie? It is a file that is imported into your computer or other device when you access certain web pages, which collects information about your browsing on these web pages. Sometimes, cookies are necessary to facilitate navigation and allow you to save and retrieve information about the browsing habits of a user or his equipment, among others, and, depending on the information they contain and the way you use your equipment, they can be used to recognize the user.

Via Activa – Animação Turística, Unipessoal, Lda uses cookies on its website to improve the performance and navigation experience of our users, increasing the speed and efficiency of response and, on the other hand, eliminating the need to repeatedly enter the same information. Cookies only retain information related to User preferences.

Session cookies: These are temporary cookies that remain in the browser’s cookie file until the browser leaves the web page, so that no record is left on the user’s hard drive. The information collected by these cookies is used to analyze site traffic patterns. Ultimately, this allows us to improve the content and enhance the usability of the site.

Analysis Cookies: These allow the party responsible for them to monitor and analyze the behavior of users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of the websites, application or platform and to draw up navigation profiles of the users of these websites, applications and platforms, with the aim of introducing improvements in the analysis function of the data on the use of the service users. This website uses Google Analytics cookies, with privacy policy at

Disabling cookies: The user can allow, block or delete cookies installed on their equipment by configuring the options existing in the browser installed on their computer. Please read your browser’s help section carefully for more information on how to enable “private mode” or unblock certain cookies. 

Internet Explorer: Tools -> Internet Options -> Privacy -> Configuration.

For more information, you can consult Microsoft support or the browser’s Help.

Firefox: Tools -> Options -> Privacy -> History -> Custom Setup.

For more information please check out Mozilla support or the browser’s Help.

Chrome: Settings -> Show advanced options -> Privacy -> Content Settings. 

For more information, please see the Google Help Center or your browser’s Help.

Safari: Preferences -> Security.

For more information, please check out Apple’s support center or your browser’s Help.

Note: These changes may differ, or change, between different browser versions and even for different versions of the same browser. Please consult your software’s help for more details.

Disabling or deleting cookies belonging to Google Analytics: If you accept the use of cookies belonging to Google Analytics you can uninstall them later by configuring your browser as indicated above or by installing the Google Analytics disabling add-on:

We remind you that deleting personalization cookies will require you to update your preferences each time you log in to our website or, if you use a different device, profile, computer or browser, you will have to indicate your preferences to us again. Likewise, this elimination may prevent the correct functioning of some functionalities.

11 - Updates to this Privacy Policy

This Privacy Policy may be revised and updated, whenever necessary, namely to comply with any legislative changes or recommendations of the National Commission for Data Protection. Any update will be subject to disclosure through our website.


By using this site, you agree to the collection and use of your information as established in this cookies policy and privacy policy. If we change our privacy or cookie policy in any way, those changes will be posted on this site.


If you want to: access, correct, change or delete any personal information we have about you, register a complaint, or simply ask for more contact information with our Privacy Compliance Officer at

Via Activa – Animação Turística, Unipessoal, Lda Rua das Abertas Nº 24 9370-031 Calheta.


Date last updated: June, 2021

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