PURPOSE, VALUES AND MISSION
OUR PURPOSE
To promote a healthy and meaningful life, for all and with all. Without exception.
OUR VALUES
Professionalism, Innovation, Transparency, Integrity, Inclusion.
OUR MISSION
Emerges from the appreciation of the practice of physical activity and socio-cultural involvement as factors in health promotion and human development.
This holistic vision materializes in an offer of quality services and unique and personalized experiences to all our clients, collaborators, partners and affiliates.
OUR TEAM
All services provided by Via Activa are the product of the synergy of efforts of qualified professionals from complementary areas, including Physical Education, Basic Education and Nursing, among others.

Ricardo Silva
Manager
Name: Ricardo Silva
Education: Master in Physical Education and Sports
I believe in: Equity as an Inclusion
Madeira is: Harmony in diversity
Quote: Overcoming refuses the impossible

Sandro Canha
Operational Coordinator
Name: Sandro Canha
Education: Master in Sports Coaching
I believe in: Exercise as a way to Health and Longevity
Madeira is: People
Quote: Be the change you want to see in the world

Ricardo Nuno da Silva
Operational Sub-Coordinator
Name: Ricardo Nuno da Silva
Education: Master in Teaching Physical Education in Elementary and Secondary Schools.
I believe in: quality of life and longevity through exercise
Madeira is: Nature
Quote: Put everything you are into the smallest thing you do
OUR SERVICES
What we offer
We offer the opportunity to experience authentic tours, respecting the locals and the communities. A different way to get to know Madeira in its essence, from its genuine culture, to its cultural customs and mainly with the surrounding nature, which combines in its unique way the Laurissilva forest, the mountain, the microclimates and the sea.
We offer personalized solutions adjusted to the capacities, needs and aspirations of all who come to us, family and friends, always accompanied and supported by experienced local guides.
We offer a new way to experience Madeira, so that you can take memories, learnings and stories to tell.
what we don’t offer
Our mission and values in this project are not compatible with:
Activities designed for large groups. The activities proposed for this project are characterized by being personalized and directed mainly to the main client, who can then come along with his or her family and friends;
Activities that are invasive of the space and the surrounding community. In the planning and execution of the activities to be developed, we always have in mind the respect for the places we will frequent and the community that surrounds them.
NO FOOTPRINT
In our company management philosophy and in relation to all stakeholders, we adopt the “Leave no Trace” policy in which we advocate:
- avoid leaving any human footprint harmful to Nature
- ensure the preservation of Nature and its natural habitats
- preserve the traditions, habits and cultures of each community
- preserve and care for monuments, historical sites and other valuable cultural, architectural and social heritage
- to respect the life of communities, contributing to their renewal
- to educate and sensitize all visitors with good environmental and social practices
WITH A LEGACY
In all our initiatives we will donate 2.5% of sales to support an association.